The fileroom blog

Your company expends a significant amount of effort each year creating an annual report. The data plays a critical part when communicating how your organisation has performed against its strategy...

Shareholders and other stakeholders want more than an annual report thrust into their hands right before the AGM meeting. They want engagement. A great annual report ensures your stakeholders...

The use of video as a marketing tool isn’t new. Brands using video to connect with their audiences have been on the rise over many years. Yet, more recently, it has hit its optimal peak with...

There’s no doubt we’re living in a content-hungry world, catering to savvy audiences who can easily discern the good from the bad when it comes to marketing. In a market where the competition for...

As Australia flattens the COVID curve, and we find ourselves coming out from isolation, businesses are also emerging from a period of relative dormancy. One of the challenges organisations face is...

"A picture is worth a thousand words", the old saying goes. Well, an excellent social media video can be worth a thousand dollars, or more, to your business when used as part of your demand...

Usually it is Cyber-attacks, catastrophic system and human failures, natural disasters and public relations reputational damage events that are covered in your business crisis continuity planning....

If content is king - then content scheduling is queen!

Creating marketing content takes time, financial investment and expertise. It requires an in-depth understanding of your customer, their...

Let's start by saying that the Coronavrius is definitely a crisis. The kind that arises from the Greek word ‘krisis’ being any event leading to an unstable or dangerous situation affecting an...

There is often a common misconception that video content for marketing and advertising initiatives costs a lot of money to produce. This misunderstanding comes from watching large organisations...