The fileroom blog

If content is king - then content scheduling is queen!

Creating marketing content takes time, financial investment and expertise. It requires an in-depth understanding of your customer, their...

Let's start by saying that the Coronavrius is definitely a crisis. The kind that arises from the Greek word ‘krisis’ being any event leading to an unstable or dangerous situation affecting an...

There is often a common misconception that video content for marketing and advertising initiatives costs a lot of money to produce. This misunderstanding comes from watching large organisations...

It is a well-known fact that video marketing is crucial for the success of any business. When compared with the traditional marketing techniques of 20 years ago, marketing practices of today have...

Marketing today is nothing like it was a decade ago, five years ago or even last year. With the continuous growth of the internet, the ability to communicate directly with your target audience...

Did you know many businesses today are not using website links, also referred to as backlinks, when blog writing?  They are doing the best they can with limited resources, knowledge and available...

Did you know that Content Marketing has established itself as a required channel for brands looking to get attention and engagement from their desired audience? It gets three times more leads than...

Content Strategy is a hot topic. Companies of all shapes and sizes want to jump in and create compelling content strategies. The shift to behavioural marketing really does mean you need to get in...